Singapore – The new Mercedes-Benz A-Class is as youthful and dynamic as ever, but grown-up and comfortable like never before. It completely redefines modern luxury in the compact class, and revolutionises interior design. Technologically the new A-Class not only takes first place thanks to MBUX – Mercedes-Benz User Experience: it also offers a number of functions that were previously the preserve of the luxury class. In certain driving situations, it is able to drive semi-autonomously for the first time, and MULTIBEAM LED headlamps are available optionally. Powered by new and efficient petrol engines, the new A- Class retains its sporty appearance and increases the utility value.
"The modern driver of today demands youthful dynamism, revolutionary technology and unparalleled comfort in their everyday drive.” says Wolfgang Huppenbauer, President & CEO of Mercedes-Benz Singapore. “The fourth generation A-Class delivers all that, and more, in a compelling package that boasts contemporary design and an intuitive operating concept. The new A-Class with MBUX surpasses all expectations of a compact hatchback and harnesses the power of its artificial intelligence to create a personalized driving experience everyday."
"The new A-Class embodies the next stage in our design philosophy of Sensual Purity and has the potential to usher in a new design era," says Gorden Wagener, Chief Design Officer Daimler AG. "With clear contours and sensual surfaces, we present high-tech that awakens emotions. Form and body are what remain when creases and lines are reduced to the extreme. The interior represents modern luxury at a level previously unattained in this class, and translates intelligent technology into an emotional overall experience."
Exterior design: Exercise in purism
The purist, surface-accentuating design of the new A-Class is the next step in the Mercedes-Benz design philosophy of Sensual Purity. On the basis of a compact two-box design, optimised dimensions and proportions have led to a new interpretation of the Mercedes-Benz A-Class's design.
The exterior of the new A-Class stands for sportiness, dynamism and emotion. The progressive front design with a low bonnet, flat LED headlamps with chrome elements and torch-like daytime driving lamps ensures an emotionally appealing and alluring appearance. The striking radiator grille with Mercedes star, whose silhouette opens out towards the base as a reinterpretation of its predecessor, features pins in a diamond look and a central silver louvre to underline the sportiness of this model.
The vehicle is visually extended by the longer wheelbase and character line along the side. The bonnet slopes down more heavily than in the preceding model series, emphasising the dynamic, upright front. The larger wheel arches for wheels from 16 to 19 inches emphasise the sportiness of the new A-Class and make it sit more squarely on the road. The vehicle has a wider look at the rear end thanks to a more heavily waisted greenhouse which also emphasises the shoulders, and to the wider-spaced rear reflectors in the modular, two-section rear bumper. The slim tail lamps are in two sections.
With a cd figure from 0.25 and a frontal area (A) of 2.19m2, the new A-Class is the aerodynamic leader in its segment and better than the predecessor (cd figure: from 0.26/frontal area: 2.20m2).
Interior design: A revolution from within
The interior of the new A-Class is completely redefined with its modern, avant- garde look. Mercedes-Benz has taken a completely new approach, revolutionising the compact class from the inside with a new feeling of spaciousness. The unique interior architecture is shaped in particular by the avant-garde design of the dashboard: for the first time a cowl above the cockpit has been completely dispensed with. As a result, the wing-shaped main body of the dashboard extends from one front door to the other with no visual discontinuity. The Widescreen display is completely free-standing. The air vents in a sporty turbine-look are another highlight.
The dashboard is divided into two three-dimensional, horizontal sections: the lower section is visually separated from the main body of the dashboard by a "trench", and it appears to float in front of the dashboard. The ambient lighting enhances this effect, accentuating the free-floating impression of the substructure. The 64 colours of the ambient lighting make five times as many colours available than before. And it is not just the variety that has increased, as the emotive presentation also sets standards in this segment: the different colours are composed into ten colour worlds to allow an avant-garde lighting display with spectacular colour changes. The completely free-standing display comes with a 10.25-inch all-digital instrument cluster and a 10.25-inch central media display with touchscreen operation.
MBUX - Mercedes-Benz User Experience: Unrivalled experience
The new A-Class is the first Mercedes-Benz model to feature the completely new multimedia system MBUX - Mercedes-Benz User Experience. A unique feature of this system is its ability to learn thanks to artificial intelligence. MBUX is individualisable and adapts to suit the user. It thus creates an emotional connection between the vehicle, driver and passengers.
Its further strengths include the high-resolution Widescreen cockpit with touchscreen operation of the media display, the navigation display and intelligent voice control with natural speech recognition, which is activated with the code word "Hey Mercedes". A head-up display is also available. The touchscreen is part of the comprehensive MBUX touch-control concept – a triad consisting of the touchscreen, touchpad on the centre console and touch control buttons in the steering wheel.
Its highlight is the comprehensive touch operation concept – the combination of a touchscreen, touchpad on the centre console and touch control buttons in the steering wheel. In addition to the intuitive operating experience, less driver distraction is another advantage.
MBUX is a revolution of the user experience in the car. Emotively appealing showcasing features underline the comprehensibility of the control structure and thrill through brilliant 3D maximum-resolution graphics which are rendered, i.e. calculated and displayed, in real time.
The operating system of the free-standing Widescreen cockpit comprises three levels with increasing information density for the media display: On the first level, for example, you find what is known as the Homescreen. This is where, alongside the freely selectable main applications (e.g. telephone, navigation and radio), the most important information (such as arrival time, song currently being played etc.) is displayed.
The next level – the Basescreen – with the display and controls for the currently selected main application (such as Media and Navigation), is only one step away. The most important information and control options for the given applications are attractively presented at this level. Important functions such as destination or music search are grouped at the bottom edge of the screen. For seldom-used information and settings there is the Submenu on the final level.
In Fullscreen Mode the entire area of the instrument cluster is used for displaying Assistance, Journey or Navigation.