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Porsche and Hugo Boss celebrate their global partnership in Singapore

First public showcase of the new 911 and Porsche x BOSS Fall Winter 2019 Capsule Collection.

Date Published: 19 Jul 2019
Porsche and Hugo Boss celebrate their global partnership in Singapore

Singapore - Porsche and Hugo Boss announced the launch of the limited edition Porsche x BOSS Fall Winter 2019 Capsule Collection in Singapore at Paragon Shopping Centre, where Hugo Boss has recently opened their first Shoes & Accessories store. The new 911 has also made its first public appearance in Singapore at the showcase.

Porsche and Hugo Boss celebrate their global partnership in Singapore

Porsche and Hugo Boss celebrate their global partnership in Singapore

Porsche and Hugo Boss celebrate their global partnership in Singapore

Porsche and Hugo Boss celebrate their global partnership in Singapore

Porsche and Hugo Boss celebrate their global partnership in Singapore

This showcase builds on the global partnership and celebrates the unique collaboration between both brands who share the same passion for racing, design and innovation. Hugo Boss is the official clothing partner of the Porsche Motorsport team worldwide – both on the race track and in the workshop, and will also be outfitting the future Porsche Formula E team, when Porsche enters the race in December this year.

Porsche and Hugo Boss celebrate their global partnership in Singapore

Porsche and Hugo Boss celebrate their global partnership in Singapore

The Porsche x BOSS collaboration enabled Hugo Boss to create a capsule collection of outfits with design elements inspired by the sleek curves of a Porsche sports car, using premium leather and wool, and presented in striking shades of silver, black, and red that are distinctive to Porsche and BOSS. The collection includes leather jacket, polo, casual jacket etc. The exclusive showcase will end on Sunday, 21st July.

Porsche and Hugo Boss celebrate their global partnership in Singapore

Steven Lam, Managing Director, Hugo Boss South East Asia said, “Hugo Boss and Porsche are both icons for innovation and perfection, and we are thrilled to be able to showcase the Fall Winter 2019 Porsche x BOSS Capsule Collection alongside Porsche’s new 911 in Singapore, outside our newest and also our first Shoe & Accessories BOSS Store in Singapore.”

Porsche and Hugo Boss celebrate their global partnership in Singapore

Henrik Dreier, General Manager - Singapore, Porsche Asia Pacific said, "This unique partnership with Hugo Boss brings together the best of motorsport and fashion. Both brands are at the forefront of our respective fields, and have always been committed to marrying innovation with sophistication. We look forward to organising more local activation events together with Hugo Boss in future.”

Porsche and Hugo Boss celebrate their global partnership in Singapore

Porsche and Hugo Boss celebrate their global partnership in Singapore

Porsche and Hugo Boss celebrate their global partnership in Singapore

Porsche and Hugo Boss celebrate their global partnership in Singapore

The 911 has remained Porsche’s timeless icon since debuting more than 55 years ago. Even with its updated modern design, the latest eight generation 911 is still immediately recognisable as a 911. Further enhanced flat engines with bi-turbo charging, the new 8-speed PDK and the new chassis components and systems take unique performance to an even higher level. The new 911’s next generation engines are more powerful than ever before, with 450 hp in the S models, the sports car accelerates from zero to 100 km/h in 3.5 seconds with the optional Sport Chrono Package. At the same time, new assistance systems provide a level of comfort and everyday usability that make the new 911 – more so than ever before – the perfect sports car for every day.

Porsche and Hugo Boss celebrate their global partnership in Singapore

Porsche and Hugo Boss celebrate their global partnership in Singapore

Porsche and Hugo Boss celebrate their global partnership in Singapore

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