A Novitec Lamborghini however, is quite another matter, and judging from the head swivelling as we rumbled past in the Novitec Aventador S, we might as well have been in a UFO.
Back in the 1970s Ferrari represented the supercar establishment, and Ferruccio Lamborghini was a customer who founded his own supercar company in a fit of pique after a disagreement with Enzo Ferrari over the quality of a car he had bought.
While Lamborghini and his customers were regarded as rebels with a cause from day one, the marque is also known for being innovative and spectacular. The Lamborghini Muira of 1966 was the world’s first production mid-engine, two-seat sports car. Ferrari was obliged to follow suit, but it took seven long years for Ferrari’s first mid-engine production car, the 365 GT4 Berlinetta Boxer to reach the showrooms.
The supercar business was never easy, and today Ferrari is owned by Fiat, while Audi provides Lamborghini’s umbrella. The investment of parent companies has finally enabled both these supercar makers to become profitable, and thankfully their respective spirits have been nurtured too.
True to form, Lamborghini continues to be the more spectacular of the two marques, and no car this side of a million euros can top an Aventador S for sheer head turning presence.
However, there are always customers for whom a standard production supercar is just too common; customers who wish to express their individuality to a greater extent than even driving a Lamborghini Aventador S can provide. For them, the Novitec personalisation programme for the Aventador S might just be the answer.
Some like their Lamborghinis in bright colours like yellow or orange for maximum effect. These eyeball scorching hues totally do the car justice both in terms of maximising its spectacular styling, and attracting the maximum attention.
However, even the relatively understated pearl white of Novitec’s show car takes little away from its sheer visual gravitas, while the stark contrast with the visible carbon-fibre aero kit could not be greater and makes these new parts stand out even more.
The changes start at the pointy end where a longer front spoiler lip that accentuates the triple arrowhead profile of the nose when seen from above is fitted to the factory bumper. This not only gives the nose a more aggressive visage but also adds to aerodynamic downforce at speed.
Novitec do not do things just for show and had a think about further enhancing the downforce over the front axle to counterbalance their big rear wing. One of the solutions they offer is a new front lid made from either fibreglass or carbon-fibre with air ducts and optional air outlets that manage the airflow to further reduce lift.
Moving along to the cars flanks, the more prominent side sills and their inserts are also made from carbon-fibre and shaped to enhance the cars aerodynamics. The only parts with a visual only function are the carbon-fibre door mirror covers as even the side window intake covers have been extended to improve airflow.
The roof air scoop is a motorsport-derived component that enhances the ram airflow to the engine bay required by a mid-engine car. Novitec do versions for the Aventador S with and without the optional engine cover glass panel. A new carbon-fibre rear bumper and more prominent underbody diffuser strakes complete the changes below the waistline.
The most eye catching addition to the rear is the big wing, which is available in single and double winged versions. The test car had the latter, with the second aerofoil sitting below the main one, and spanning the gap between the supporting struts.
As the support struts are bolted to the factory wing Novitec supply their Cantronic ECU that raises the original active rear wing along with the Novitec one at speeds up to 180km/h as per the factory protocol to ventilate the engine bay and avoid overheating.
Because the Novitec wing is not adjustable as a separate entity the maximum downforce, and therefore drag, is produced in this raised position. To minimise drag at higher speeds, the factory wing drops to a lower angle of attack over 180km/h, lowering the Novitec wing with it. The angle of attack in this position is calculated to balance out the extra downforce generated in front by the extended front spoiler lip.
Wheels help to make any car visually, and Novitec offer their NL1 and NL3 designs, both forged lightweight wheels in 9.0J x 20 and 13.0J x 21-inch sizes for the stock 255/30ZR20 and 355/25ZR21 Pirelli PZero tyres. P Zero Corsa tyres are an option.
While the NL1 is a straightforward three-piece design with five bolts, the NL3 comes with the choice of either the centre lock look, with a cover to hide the five wheel bolts, or an actual centre lock version that requires Novitec’s centre-lock wheel hub conversion. These ultra-light forged wheels help to reduce the unsprung weight.