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2017 Singapore Motorshow - Part 1

9tro checks out the biggest car show here in the Lion City!

Date Published: 14 Jan 2017
2017 Singapore Motorshow - Part 1

Its not everyday we get automotive-related events here in Singapore, seeing which the car industry here is in a slump due to increasingly expensive taxes, making everyday bread and butter cars cost easily SGD$100,000 and up. Thus putting off many would-be buyers who do not want to be bogged down by insane car loans and massive 30% upfront downpayments.

But still, people will continue to buy cars albeit a lot lesser in numbers and what better way to generate some buzz and try to revitalise the market than with a motor show. Thus, the Singapore Motorshow was resurrected once again in 2015, after a eight year hiatus and with each year has been growing exponentially in size and reach.

2017 Singapore Motorshow - Part 1This year’s show is the biggest to date, with over 20 different major car brands and 200 cars on display at Suntec City’s Convention Halls level 3 to 4 were jam packed with cars, girls and a tonne of media. The 2017 Singapore Motorshow presented a spectacular showcase for car enthusiasts with virtual reality (VR) experiences, stunt driving shows and entertainment for all ages.

2017 Singapore Motorshow - Part 1Stretching from the 12th to 15th of January 2017, visitors got check out cars such as the Toyota C-HR, as well as brand new models from Audi, Honda, Hyundai, Jaguar Land Rover, Subaru, Kia and Nissan. Also for the first time in Singapore, car enthusiasts were transported to a whole new dimension of experiences with special VR activities.

2017 Singapore Motorshow - Part 1Audi showcased a unique walking VR experience that will allow visitors to touch and configure an Audi “live” before their eyes. Hyundai too, took it fans on an immersive journey with an “experiential corner” which allowed them to learn more about new products via VR gear and other interactive activities.

2017 Singapore Motorshow - Part 1For lovers of all things related to cars, a section specially dedicated to car accessories and non-vehicle exhibitors was located on level 3 where a handful of non-vehicle exhibitors presented their automotive accessories at the motor show. As for those into extreme motorsports, Russ Swift entertained the crowds with his death-defying stunt-driving performances in various Subaru vehicles.

Alas, enough of our rambling, do check out the video and photos that follow to see the major highlights of the show!

AUDI

2017 Singapore Motorshow - Part 1

Managing Director of Audi Singapore, Mr. Jeff Mannering, unveiled three new models at the show, the first one being the second generation R8 Spyder.

2017 Singapore Motorshow - Part 1

2017 Singapore Motorshow - Part 1

Now you can enjoy all the aural pleasure of the 5.2-litre V10 with the roof down!

2017 Singapore Motorshow - Part 1

2017 Singapore Motorshow - Part 1

The second unveil was the all-new Audi A5 Coupe, making its debut appearance on our shores for the first time.

2017 Singapore Motorshow - Part 1

2017 Singapore Motorshow - Part 1

The final reveal was of course the all-new Audi Q2, the four rings' answer to the compact crossover segment - first seen last year at the 2016 Geneva International Motor Show.

2017 Singapore Motorshow - Part 1

2017 Singapore Motorshow - Part 1

The addition of the Q2 should spice things up for the other compact crossovers in this segment from the other German manufacturers.

2017 Singapore Motorshow - Part 1

BMW

2017 Singapore Motorshow - Part 1

Mr. Horst Herdtle, Managing Director of Performance Motors with his opening speech welcoming the media to the BMW pavilion.

Honda

2017 Singapore Motorshow - Part 1The Honda NSX was launched yet again at the show, the first being during last year's F1 Singapore Grand Prix where McLaren-Honda F1 driver, Fernando Alonso graced the event.

2017 Singapore Motorshow - Part 1With prices starting at over SGD$900,000, its going to take a lot of will-power to plonk down that much of money. Still, the NSX looks fantastic in the flesh, now if only we could test-drive one...

2017 Singapore Motorshow - Part 1

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