Mercedes-Benz once again upstaged all comers with the depth and breadth of their exhibition at this year’s Frankfurt IAA show, where they showed off a range of cars with petrol, diesel, plug-in hybrid, hydrogen fuel cell and all electric power sources.
Their presentation kicked off with a press conference focused on sustainable solutions for the future of mobility. This strategy is clearly reflected in the 19 new models that made their debut at Frankfurt, with the A, B, C, E and S-Class ranges now containing Plug-In Hybrid models.
As a luxury brand Mercedes-Benz always has a top down technology standard-bearer. At Frankfurt this was the Vision EQC, which strongly hints at how the next but one (W224) S-Class might look when it arrives in 2026.
The EQV made its debut as the first all-electric people carrier, while at the other end of the Daimler portfolio the smart brand has gone all-electric.
This impressive presentation of current and future hardware gave us a unique insight into the thinking behind the strategy and tactics of the world’s oldest car company and how it intends to keep the automobile both relevant and exciting.
As demand for the new G-Class continues unabated, Brabus dropped a bombshell in the form of the G V12 based on the G63 AMG. As Mercedes has stopped production of the V12 bi-turbo motor this last hurrah is limited to just 10 cars with a price tag of 600,000 euros ex-works.
Prospective buyers are required to put down a returnable deposit of 150,000 euros and the lucky 10 will be informed if their order has been accepted early next year once development is completed. Three deposits were placed on the first press day!