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2018 Bilstein Roaming Roadshow

The world’s only roving automotive suspension roadshow returns for its sixth installment!

Date Published: 31 Dec 2018
2018 Bilstein Roaming Roadshow

9tro tagged along with our friends over at Bilstein and Race Flow International for four days (18 - 21 December) as the crew covered every inch of the island visiting workshops, garages, new and existing customers while informing them on the latest happenings about the suspension specialist and showering them with a wealth of gifts!

As with previous iterations of the Bilstein Roaming Roadshow, this year’s theme was centred around educating and informing on the dangers of purchasing grey imports of Bilstein Suspension systems, whose warranties are not covered locally as well customers not receiving the right parts due to negligence on the grey importer.

Joining us this year were Bilstein models, Anastasia and Cherise, whom added a touch of charm and engaged customers in friendly banter, whilst the vehicle convoy had a new addition - a Bilstein B16-equipped Honda S2000! In the days that followed, the Bilstein Roaming Roadshow travelled to various garages and the team caught up with old friends and made a lot of new ones along the way.

2018 Bilstein Roaming Roadshow

2018 Bilstein Roaming Roadshow

Day 1 saw us comb the North-East area of Singapore with KBS Motorsports being our first stop! We caught up with Rex, the garage's representative.

2018 Bilstein Roaming Roadshow

2018 Bilstein Roaming Roadshow

Our tour of Sin Ming Autocity continued as we dropped by ICAR Motorwerkz.

2018 Bilstein Roaming Roadshow

2018 Bilstein Roaming Roadshow

Our next stop was BVO Automotive also located in Sin Ming Autocity.

2018 Bilstein Roaming Roadshow

2018 Bilstein Roaming Roadshow

Crossing over to the next building - Sin Ming Autocare - we then paid Juzz For Cars a visit!

2018 Bilstein Roaming Roadshow

Advanced Auto Werkz was our next stop at Sin Ming!

2018 Bilstein Roaming Roadshow

2018 Bilstein Roaming Roadshow

Shortly after that we caught up with our good friends, Edmund and Alvin of Lim Tan Motor (LTM).

2018 Bilstein Roaming Roadshow

2018 Bilstein Roaming Roadshow

2018 Bilstein Roaming Roadshow

Next stop on our list was Autostrasse located at Sin Ming Autocare as well!

2018 Bilstein Roaming Roadshow

We paid Goldenlink Auto - a distributor of Bilstein OEM suspension - a visit as well.

2018 Bilstein Roaming Roadshow

We then went to CK Motor on the ground floor of Sin Ming Autocare as our next stop!

2018 Bilstein Roaming Roadshow

2018 Bilstein Roaming Roadshow

Moving onto AMK Autopoint, we met up with Alan of BKS Performance.

2018 Bilstein Roaming Roadshow

2018 Bilstein Roaming Roadshow

The team came back to Woodlands and visited our friends over at D'Motorwerkz.

2018 Bilstein Roaming Roadshow

2018 Bilstein Roaming Roadshow

From the engagements with garage bosses, workshop owners and their customers, the crew were also able to get a good feel of on-the-ground sentiments and feedback towards Bilstein that would aid in continuing the brand’s dominance in Singapore’s market as well as the region’s.

We spoke to Mr. James Tan, Agent and Brand Manager for Bilstein in the region on his thoughts of the roadshow.

9tro: What are your impressions after wrapping up the sixth Bilstein Roaming Roadshow this year?

Mr. James Tan: The commitment of Bilstein to the market remains strong and unwavering – to deliver quality products and service to the market continuously. The sixth Bilstein Roaming Road Show clearly tells us that each and every workshop that we visited affirms the Bilstein brand and without a doubt is the market leader in our region. The Bilstein brand is here to stay!

2018 Bilstein Roaming Roadshow

Day 2 saw us head East to the Kaki Bukit industrial area where we met up with Chester of Applied Performance.

2018 Bilstein Roaming Roadshow

2018 Bilstein Roaming Roadshow

Next up was our good friends at Autokinetics located along MacPherson Road!

2018 Bilstein Roaming Roadshow

2018 Bilstein Roaming Roadshow

From the East, the crew then headed West to Toh Guan, where we met up with the guys from Auto Wheels Motorworks.

2018 Bilstein Roaming Roadshow

From there we then met up with Eugene and the guys from AVANTAGE VAG.

2018 Bilstein Roaming Roadshow

Next stop on our list was Global Auto Specialist!

2018 Bilstein Roaming Roadshow

2018 Bilstein Roaming Roadshow

Moving on, we went to Syncrowerkz and met up with Ray their representative.

9tro: What was the key difference between this year's roadshow and last year's?

Mr. James Tan: The key and obvious difference is maturity! Each and every partner is well versed with our Bilstein products and branding. It was more a meeting of old friends to renew our common bonds, rather than trying to get people to know us and build the brand. Customers have become friends and what is better than that?

9tro: Has there been any new developments between the workshops and garages visited?

Mr. James Tan: The market has once again matured – it is clear from the discussions and feedbacks that the workshops and our partners are well experienced. Many have tried re-conditioned parts and saw various and many failures.

They witness first hand the importance of quality products in relation to safety – costs should not even be an consideration when it comes to safety!! We are glad and assured that our partners are giving sound advices to consumers to make our roads safer!!!

2018 Bilstein Roaming Roadshow

Day 3 saw us back in the East, our first stop of the day was our friends over at CodeWerx!

2018 Bilstein Roaming Roadshow

We went to Paya Ubi next to visit Benny and his team at Dynotechnica!

2018 Bilstein Roaming Roadshow

From there we went to Godspeed and met up with Lyonel.

2018 Bilstein Roaming Roadshow

Prowerkz Garage was up next on our list!

2018 Bilstein Roaming Roadshow

We then caught up with Alan of McWell Ventures over at their new premises.

2018 Bilstein Roaming Roadshow

After that we popped by Monster Tune to meet Alvin and Derrick!

9tro: What are your plans for Bilstein/ Roaming Roadshow for 2019?

Mr. James Tan: The plan is clear we will have continual engagement in the market – in terms of service, communications, support, training and brand building. Secondly, we will keep bringing new technologies and knowledge to the market to enrich and support our partners. The above points will be built into the agenda for the 2019 Bilstein Roaming Roadshow!

2018 Bilstein Roaming Roadshow

The team then proceeded to MTR for a catch-up session with Julian.

2018 Bilstein Roaming Roadshow

Omni Autowerks was the Bilstein Roaming Roadshow's next stop!

2018 Bilstein Roaming Roadshow

We paid Renown Powerhaus a visit next!

2018 Bilstein Roaming Roadshow

From there we headed back to Paya Ubi to drop by Speed Haus.

2018 Bilstein Roaming Roadshow

Within the same building we also caught up with Jap and his team from Top93.

2018 Bilstein Roaming Roadshow

Moving over to Premier at Kaki Bukit, we popped by TSG Motorworks for a quick chat.

2018 Bilstein Roaming Roadshow

Right after that we visited the crew from Weissach Motors.

2018 Bilstein Roaming Roadshow

Day 4 saw us back in the East, this time at 2277, where we met their representative, Jickson.

2018 Bilstein Roaming Roadshow

With the East covered, the team then headed West to B's Performance.

2018 Bilstein Roaming Roadshow

Still in the West, we headed over to Maximus Racing and caught up with their representative, Dominic.

2018 Bilstein Roaming Roadshow

Our next stop was N-51 Automotive where we met up with the team.

2018 Bilstein Roaming Roadshow

Pang & Tan Vehicle Service Centre was our next stop back in Sin Ming!

2018 Bilstein Roaming Roadshow

We then headed over to Racing Technik Exhaust Specialist to meet their manager, Ricky.

2018 Bilstein Roaming Roadshow

Next stop on our Day 4 list was S&E Automotive!

2018 Bilstein Roaming Roadshow

Following that, we met Desmond and Alvin over at Soon Xing Engineering.

2018 Bilstein Roaming Roadshow

Our second last stop of the day was The Garage!

2018 Bilstein Roaming Roadshow

Wrapping up the final day of the Bilstein Roaming Roadshow, we paid Zen Auto a visit!

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