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2019 DON Fleet Engagement Program Thailand

TMD Friction and DON conducts their first ever Fleet Engagement Program in Thailand.

Date Published: 01 Aug 2019
2019 DON Fleet Engagement Program Thailand

Thailand - TMD Friction further deepens their regional charm-offensive alongside DON Brakes, a company within the TMD Friction Group. With a strong reputation for uncompromising reliability and quality, DON is one of the leading players in developing and supplying braking solutions for commercial vehicles, buses and coaches.

2019 DON Fleet Engagement Program Thailand

2019 DON Fleet Engagement Program Thailand

2019 DON Fleet Engagement Program Thailand

The two-day Fleet Engagement Program spanned from the 3rd till 4th of July, with representatives from DON Brakes and TMD Friction visiting four fleet operators with over 720 commercial vehicles in their combined stable. Based on the outskirts of Bangkok, the representatives were able to spend quality time discussing various topics, ranging from the technical differences and common concerns of braking products amongst fleet operators for busses and trucks.

2019 DON Fleet Engagement Program Thailand

2019 DON Fleet Engagement Program Thailand

2019 DON Fleet Engagement Program Thailand

2019 DON Fleet Engagement Program Thailand

The representatives also took the opportunity to help with the processes for selecting the right products and applications; identifying the cause and effect of common brake related issues and rectification remedies; as well as better understanding the demands, requirements, necessities and expectations of the local market.

2019 DON Fleet Engagement Program Thailand

2019 DON Fleet Engagement Program Thailand

Aside from meeting with the fleet operators, DON and TMD Friction representatives also met with many drivers of the various fleets, to learn from their daily usage and challenges faced.

2019 DON Fleet Engagement Program Thailand

At the end of the two-day event, it was clearly noted that the discussions and introductions were fruitful for all parties. Fleet owners and operators got to understand more about the background of the DON brand, as well as gain deeper insight into the detailed specifications of all available products.

Just like the past activations concluded, new products needed for the local market were identified and plans for future road-testing laid out, but most importantly were the friendships fostered and brand confidence gained!

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