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BMW returns as the Official Car Sponsor of 2019 IMDEX Asia

Fleet of over 160 BMW 5 Series and BMW X3 to shuttle VIPs.

Date Published: 14 May 2019
BMW returns as the Official Car Sponsor of 2019 IMDEX Asia

Singapore - BMW Asia and Performance Motors Limited (PML) officially handed over more than 160 units of BMW models to serve as the official cars for the International Maritime Conference & Exhibition for Defence (IMDEX Asia) 2019. Held from 14 to 16 May 2019 at the Changi Exhibition Centre, IMDEX Asia is the premier international maritime defence exhibition and conference for the Asia Pacific region. The car fleet – comprised of over 80 units of the BMW 5 Series and 80 units of the BMW X3 – will be deployed to chauffeur dignitaries and delegates throughout the event.

“It is a privilege for BMW together with PML to once again partner with IMDEX Asia as the Official Car sponsor,” said Mr Christopher Wehner, Managing Director of BMW Group Asia. “IMDEX Asia is a key platform for networking and partnerships, strategic dialogues and showcasing game- changing ideas and innovation. As BMW is renowned for its highest standards of technology, engineering and design, it is befitting that the brand is playing a key role in this important convention.”

“IMDEX Asia 2019 is a great opportunity to show what BMW stands for, with its range of premium executive sedans and Sports Activity Vehicles. These BMW cars will deliver the highest level of comfort and safety to the distinguished guests in their journeys throughout the conference,” said Mr Arnt Bayer, Managing Director of Performance Motors Limited.

IMDEX Asia is the Asia Pacific’s flagship international maritime defence show that hosts naval and maritime leaders so as to foster engagement and accelerate global and regional collaboration on technological fronts. In its 12th edition this year, IMDEX Asia welcomes the presence of 22 chiefs of navy, directors-general and senior naval officials, 22 warships from 15 countries, and 236 participating companies from 30 countries. Supporting partners of IMDEX Asia include the Republic of Singapore Navy (RSN), the Defence Science & Technology Agency, the Maritime & Port Authority of Singapore, the Regional Cooperation Agreement on Combating Piracy and Armed Robbery against Ships in Asia Information Sharing Centre, the S. Rajaratnam School of International Studies and the Singapore Exhibition and Convention Bureau.

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